designandinspire

Ostrich Pillow

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ostrichpillowhat

‘Nap anywhere you want, or just take a time-out from the world, by burying your head inside this head-worn cushion’ 

Who doesn’t love a good old nap, sorry I mean power nap. Well  I certainly do, although these days I admit my forty winks are more often fifty winks. This product is definitely for me.

I am told a 20 minute snooze at work can increase productivity by 30% and that by using this pillow you can reduce the effects of jet lag on those long haul flights. In use it certainly sends out that all important message DO NOT DISTURB!

The Ostrich Pillow was designed by Madrid based architecture and design studio Kawamura-Ganjavian  and is manufactured in Spain by Studio Banana.

My advice, don’t bury your head in the sand just buy an Ostrich Pillow instead.

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December 13, 2012 at 10:52 pm

Steve Jobs 1955 – 2011

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Photo: Andrew Burton/Getty Images

Barack Obama, US president: “Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.

Larry Page, CEO of Google: “He was a great man with incredible achievements and amazing brilliance. He always seemed to be able to say in very few words what you actually should have been thinking before you thought it. His focus on the user experience above all else has always been an inspiration to me.”

Bill Gates, Microsoft chairman: “The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.”

Mark Zuckerberg, Facebook founder: “Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.”

David Banham, Ratio founder:When Ratio present product design concepts to clients we often received the comment: Can you make it look more like an iPhone? …says it all really.”

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October 6, 2011 at 12:28 pm

Posted in Product design

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Raleigh Chopper

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… in 1970 I so wanted this bike, I never got it.

I was ten years of age and this was by far the coolest thing I had ever laid eyes upon. The ape hanger handle bars, the gear shift lever, the seat that could take two (at a squeeze!), the sissy bar, the large fat nobbly rear tyre and the colours – Brilliant Orange, Golden Yellow, Targa Mustard – all these elements ensured the Chopper became one of the most iconic bicycle designs of its generation.

The design was developed by the Raleigh design department, headed at that time by Alan Oakley, although Ogle Design lay claim to producing the original concept artwork.  It captured every boys (and some girls) imagination and its  phenomenal success helped rescue Raleigh cycles which had been struggling in face of poor demand and higher competition at that time.

…its 2011, I’m 51 years of age and I still want this bike.

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September 1, 2011 at 5:45 pm

Trunki Case by Rob Law

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I have just received an invite from Rob Law to a party at their studios in Bristol to celebrate 1 million Trunki sales.  A really nice  guy and  former colleague, Rob came up with the concept in 1997 and has released a number of versions since.  In 2006 Rob made an appearance on Dragons’ Den where the product took a grilling, however he then appeared on three more comeback shows, with Trunki becoming recognised as ‘the one that got away’. We all dream of one day designing and bringing a new product to market, Rob had absolute belief in his concept and proved that with a great design combined with the determination to succeed dreams can come true.

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August 22, 2011 at 11:31 am

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Cattery business card by Layfield Design

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This business card by Stephen Layfield of Layfield Design is definitely the cats whiskers. While the primary function of any business card is to carry contact details, address etc. it also provides the opportunity to promote the company. This example successfully demonstrates both purposes to great effect, it will bring a smile to anyone who’s handed it and will ensure its remembered.

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August 10, 2011 at 11:29 am

Evolve Media – lifeStation

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Switch on to a high definition audio world where the lifeStation plays back Blu-ray movies with the new lossless compressed digital audio formats, Dolby® TrueHD and DTS-HD Master Audio.
For music appreciate the true level of the lifeStation’s audio prowess. Benefitting from a high performance analogue output board, the unit uses the finest components to deliver a true audiophile music experience.To further enhance the listening experience the lifeStation is compatible with the lifePower audiophile choked regulated external power supply.  

Okay, so  the technobabble lost me as well. However more importantly it looks the business, but I would say that, as it was my company, Ratio Design Associates, that was responsible for the industrial design and engineering of this product.  Designed by Andy Dray and  engineered by David Banham for Evolve Media, this product looks set to become a modern day classic…well we can all dream!

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August 1, 2011 at 8:43 pm

Cider to make one Smile(y)

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Simple, effective, current, clever, stylish but most importantly this packaging concept for Cider can’t help but put a smiley on your face.  I just love it! Design is Swedish, from studio Amore.  After launch “Cider” took second place on the Swedish cider sales list and has been in the top five ever since. And for brewer Kronleins a fine example of great design making the difference……and not a crossbow or woodpecker in sight!

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July 28, 2011 at 11:56 am

Posted in Graphic design, Packaging

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