Cider to make one Smile(y)

Simple, effective, current, clever, stylish but most importantly this packaging concept for Cider can’t help but put a smiley on your face.  I just love it! Design is Swedish, from studio Amore.  After launch “Cider” took second place on the Swedish cider sales list and has been in the top five ever since. And for brewer Kronleins a fine example of great design making the difference……and not a crossbow or woodpecker in sight!